Let ϱ be a unitary representation of G in a Hilbert space E and let x∈E. Let φ be the diagonal matrix coefficient defined by φ(g)=⟨x∣ϱ(g)x⟩ for all g∈G; the function φ is continuous. We have
φ(g−1h)=⟨x∣ϱ(g)∗ϱ(h)x⟩=⟨ϱ(g)x∣ϱ(h)x⟩
for all (g,h)∈G×G. Consequently φ∈ Pos(G) (Theorem 1 of V, p. 432, (iv)). One has φ∈ Pos1(G) if and only if ∥x∥=1.
Bourbaki sets the proof directly after the statement, and the corpus does not separate them, so what is above is the statement and its proof together.