— Let λ∈M(X;C), μ∈M(Y;C). Then
∥λ⊗μ∥=∥λ∥⋅∥μ∥,
with the convention that the second member is to be replaced by 0 whenever one of the factors is 0 and the other is +∞. In particular, if λ and μ are bounded then λ⊗μ is bounded.
By the above Proposition 3, and §1, No. 8, Cor. 1 of Prop. 10, we may limit ourselves to the case that λ and μ are positive measures. If λ=0 or μ=0, the result is trivial; let us therefore assume that λ=0 and μ=0. Let us first prove that ∥λ⊗μ∥≤∥λ∥⋅∥μ∥. We may suppose λ and μ to be bounded. For every f∈K+(X×Y),
⟨f,λ⊗μ⟩=∫dλ(x)∫f(x,y)dμ(y)
and
∫f(x,y)dμ(y)≤∥f∥⋅∥μ∥
for every x∈X, therefore
⟨f,λ⊗μ⟩≤∥f∥⋅∥λ∥⋅∥μ∥,
which proves our assertion. On the other hand, let
α<∥λ∥,β<∥μ∥
be two real numbers ⩾0. There exist g∈K+(X), h∈K+(Y) such that
∥g∥⩽1, ∥h∥⩽1,λ(g)⩾α, μ(h)⩾β.
Then g⊗h∈K+(X×Y), ∥g⊗h∥⩽1 and ⟨g⊗h,λ⊗μ⟩⩾αβ; therefore ∥λ⊗μ∥⩾αβ and finally ∥λ⊗μ∥⩾∥λ∥⋅∥μ∥, which completes the proof.
Bourbaki puts the proof directly after the statement, so what is above is the statement and its proof together.